As the design of retail spaces becomes much more intelligent, focusing on maximizing foot-traffic in the right areas at the right times, VR can have a measurable impact on key metrics.
CLIENT
The David Sobey Centre for Innovation in Retailing & Services at Saint Mary’s University approached Nanuk Technologies to engage in discussion around the use of virtual reality in the retail industry.
the project
We consulted with the David Sobey Centre to identify key, measurable indicators of buyer behaviour to develop a number of controlled, virtual reality environments for testing. This allowed the Centre to run participants through the virtual reality simulations to obtain large datasets on each trial for further analysis and correlation to ultimately determine various buyer behaviours and optimize store planograms.
project photos
