A virtual tour is still cutting edge technology in the world of real estate. It offers buyers a great way to explore the property without physically needing to be in it. Prospective buyers can use their computers to "walk" around and feel like they are actually within the house. If the property is a pre-construction, then this technology gives buyers a sense of how the property will look. If the home already exists, then this technology allows a buyer to get a sense of multiple homes quickly and only go to the ones that interest them.
For buyers, a virtual tour is a source of convenience. For realtors and builders, however, the necessity of this is a little less clear. The reality is that a virtual tour will help you sell more properties with less hassle. Here are three reasons why your listing needs to have this feature!
1. Virtual Tours Attract More Views, And People Find Them Useful
Realtor.com found that listings with a virtual tour received 87% more views than listings without one. Additionally, virtual tours were found to be "very useful" by 50% of people searching for homes [1]. Imagine getting nearly double the page views and having a feature that 50% find useful. From a marketing perspective, this is simply a no-brainer. If you're trying to sell a home, including a virtual tour is simply the way to go.
It's also worth noting that having 87% more views also likely means a higher demand for the property. What was once five people interested in the home now becomes nine or ten. This increase in demand can, in theory, mean higher unit profits for pre-constructions or intense bidding wars for resales.
2. Attract More Committed Buyers
One of the hidden benefits of a virtual tour is that the people that do show up to the property are likely very interested. After all, if they didn't like what they saw online, why would they drive out to see it in person? By putting a virtual tour on your site, you'll likely be showing the property to interested cadidates who will be more likely to close. Your time is better preserved this way!
3. Sell 20% Faster
According to the University of Toronto, virtual tours and virtual reality enable a home to sell 20% faster. For real estate agents, this means you can sell more properties a year. Builders can sell their pre-construction units at a faster pace, thereby ensuring they have the necessary funds to complete and market the project. Your return on investment will be secured quicker than ever with a virtual tour.
We'll Build Your Virtual Tour
At Nanuk, we specialize in virtual reality and virtual tours of pre-construction properties. You need to provide us with the floor plans and the materials you're planning on using. We can then go ahead and create renders and virtual tours - both for online use and with a VR headset. You can then use these renders and tours to receive 87% more views, on average, and sell units in the pre-construction phase 20% faster on average. The best part is that it usually costs less than building out a full model suite. If you're interested in saving money and selling your units faster, contact us today!